From 10th to 12th November, the 2022 China Golden Rooster and Hundred Flowers Film Festival was held in Xiamen, Fujian, with exciting events such as the 5G Digital Intelligence New Era Metaverse Development Forum Virtual Filming Technology Showcase and the 13th China Film Technology Forum.

Since 2021, the concept of metaverse has been trending and more and more hardware and software manufacturers have joined this industry. XR technology has become the most effective way to link virtual and reality to achieve stunning visual effects, and XR Virtual Reality Fusion shooting has become the most popular new technology in the field of digital content production.

LUSTER has developed LuStage light field reconstruction system, FZMotion motion capture system, and LuXR virtual shooting system based on more than ten years of technical accumulation in light field vision, AI algorithm, intelligent processing and network transmission, and integrated to create intelligent virtual content production solution and intelligent virtual-reality fusion XR solution to provide one-stop solutions for scene production, animation production, and virtual-reality shooting in the fields of variety arts, sports, news, advertising, and movies. On 11th November, the 13th China Film Technology Forum was held, LUSTER was invited as a technology representative company to share its experience in the forum of the independent research and development path of Chinese film technology.

With the rapid upgrade of display technology and equipment, the era of fusion media brings immersive viewing experience, shooting technology and content production forms are iteratively updating. The future of virtual reality fusion production will be deeply immersive, and the future direction of media production technology will be based on AI holographic body video content production, the whole process without creating assets, animation, and return to the most traditional scene shooting. You get what you shoot.

In the future, LUSTER will pay more attention to demand exploration and the ability to implement industry application solutions to continuously meet customer needs, thus promoting the accelerated development of the industry!